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Mark McCrindle
Hope Under Strain: The Psychology of The Constrained Consumer
December 26, 2025
As optimism declines, Australians are building resilience and agency. This article explores the “Hope Under Strain” trend shaping 2026.
2025 Year in Review
December 23, 2025
From Generation Beta to AI, rage bait, global politics and pop culture, this year-in-review explores the key trends and events…
The Trends of 2026
December 19, 2025
Snapshots of five trends shaping 2026, housing, intentional living, AI productivity shifts, personality-driven brands & hope under strain
Pickleball As A Glimpse Into The Future Of Sport
December 3, 2025
Pickleball’s rapid rise shows how sport is evolving—more social, accessible, low-cost, and designed for all ages in modern communities.
The Subscription Economy: Who’s Subscribing and Why
October 7, 2025
Subscriptions reshape ownership, offering access and convenience while revealing trends in generational consumer habits
5 Trends Shaping the School Marketing Landscape
September 19, 2025
McCrindle outlines five trends shaping school marketing, from Gen Beta to parent expectations, helping schools engage families effectively.
Building Healthy Intergenerational Teams
August 25, 2025
Unlock the power of generational diversity. Learn strategies for building healthy, collaborative, and future-ready intergenerational teams.
4 Brand Metrics That Matter
August 19, 2025
These four key metrics may be less common but are essential for you to monitor over time to ensure your…
The Characteristics of Gen Beta
August 13, 2025
Like any generation that has gone before, the opportunities of change are present, while so too are the challenges.
Engaging The Next Generation of School Parents
July 28, 2025
Creating strong, meaningful partnerships with parents is crucial for fostering a learning environment where students thrive.
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